Customer service is perhaps the most critical element in providing success to small business. Every business experiences one or two problem customers, several amazing customers and a vast majority of good customers in the middle.
At HighQ Green Houses we pride ourselves on amazing service, regardless of problems that arise. We have developed relationships over the years and learned from our mistakes. Subsequently, we have honest and open customers that help us grow when we do fall short.
If you get a couple of bad checks, don’t stop accepting local checks; if you have a couple customers return merchandise they purchased over a year ago, don’t put a strict time limit on returns; if someone takes advantage of multiple offers, don’t start filling each gift certificate with paragraphs of fine print.
Chalk those bad experiences up to the cost of doing business and let the wonderful 98% of your customers be your guide – you’ll be happier and more profitable in the long run.
And your customers will be happier, too.